Hello world!
Welcome to WordPress. This is your first post. Edit or delete it,…
ZOLA Consulting
Helps fashion, retail, and eCommerce businesses grow, evolve, and thrive through strategic planning, operational clarity, and hands-on execution.
- Led by industry expert Mona El-Gazzar, ZOLA partners with traditional retailers, online businesses, and start-up brands through every stage of growth — from concept to launch, and scale-up to optimization.
- Whether you’re looking to launch your brand, scaling an existing one, or expanding into new markets — ZOLA brings clarity, structure, and execution to make it happen.
- We’re known for crafting smart, scalable processes that drive growth, improve productivity, and generate long-term value — all while solving the day-to-day pain points businesses face.
Meet Our Clients
ZOLA Consulting
Company Overview
ZOLA Consulting is a premier retail and e-commerce consultancy dedicated to driving digital transformation and operational excellence in the MENA region. With a deep understanding of retail dynamics, digital commerce, and consumer behavior, ZOLA helps businesses scale efficiently by optimizing their strategies, processes, and performance.
Our tailored services cover every aspect of retail and e-commerce growth, including:
- Digital Transformation & E-commerce Strategy – Guiding brands through the complexities of online expansion, marketplace integrations, and omnichannel retail.
- Operational Excellence – Developing robust standard operating procedures (SOPs) and workflow automation to enhance efficiency and consistency.
- Brand & Category Expansion – Identifying market gaps, curating product selection, and executing go-to-market strategies for both emerging and established brands.
- Performance Optimization – Implementing data-driven strategies to maximize sales, streamline operations, and improve customer experience.
With a track record of successfully supporting global and regional brands, ZOLA Consulting bridges the gap between traditional retail and the digital-first economy, ensuring businesses are equipped to thrive in an ever-evolving landscape.
P&L Management & Cost Control
We provide strategic financial oversight, helping clients manage budgets, control costs, and enhance profitability across all areas of retail and e-commerce operations.
Business Transformation & Growth Strategy
We work with clients to reshape their business models, develop actionable growth roadmaps, and pivot strategically in response to evolving market demands. From new business launches to scaling existing operations, we help unlock sustainable growth.
Business Development & Market Expansion
We support businesses in identifying white space opportunities, expanding into new territories, and building go-to-market strategies. Whether through direct entry or partner collaborations, we ensure localization and market-fit for success.
Team Leadership, Talent Development & Organizational Design
People are the foundation of every successful business. We help structure and scale high-performing teams through strategic hiring, training, and leadership development.
Strategic Planning, Analysis & Due Diligence
We assist businesses in strategic decision-making through thorough planning, performance analysis, and operational due diligence. This includes merchandise planning, stock management, and detailed open-to-buy (OTB) strategies.
Contract Negotiations & Risk Mitigation
We support businesses in navigating vendor and partner agreements, ensuring favorable terms, compliance, and minimized risk throughout the supply and operations chain.
Relationship Management & Channel Partnerships
From marketplace partnerships to B2B collaborations, we build structures and strategies that strengthen relationships, expand reach, and drive revenue.
Operational Excellence, Process Improvement & Workflow Standardization
We help businesses run more efficiently by developing SOPs, optimizing workflows, and implementing systems that improve performance, consistency, and scalability.
Followers
0
M
Subscribers
0
M+
Followers
0
M+
Meet the Founder
Mona El-Gazzar is a seasoned executive with over 20 years of experience in eCommerce, retail, and incentive program development. As SVP of Partnerships and Business Development at Merit Incentives, she spearheads global loyalty and engagement solutions, forging strategic partnerships across diverse industries. She is also the Founder of ZOLA Consulting and ZOLA Retail Academy, where she advises brands on digital transformation, strategic planning, and operational excellence.
Mona has played a pivotal role in shaping the eCommerce landscape in the MENA region. She was part of the leadership team that led the transformation of Souq.com into Amazon MENA, overseeing vendor management, selection expansion, and category growth strategies. Prior to that, she served as VP of Fashion Business at Jumia Egypt, where she launched and scaled the platform’s fashion division into one of the company’s key growth drivers.
Her leadership extends to board-level contributions, currently serving as a Board Member of the Incentive Travel Council (ITC), and formerly on the Egyptian Export Council for Apparel, supporting international trade and industry development. She’s also a Board Advisor to the Urban Business Institute, a leading business training institution in MENA.
Mona is also the Co-Founder of MyList, introducing innovative gift registry and incentive solutions across the MENA region. As an Independent Consultant for USAID’s Trade Program in Egypt, she supports businesses in enhancing their export and growth potential through digital channels.
She holds a Master’s Degree in Fashion Buying from Istituto Marangoni in Milan and is widely respected for her ability to blend creativity with commercial strategy
The Perfect Blend of Creativity and Strategy
Mona is also the Co-Founder of MyList, pioneering innovative gift registry and incentive solutions in the MENA region. As an Independent Consultant for USAID’s Trade Program in Egypt, Mona plays a key role in enhancing export and trade opportunities for businesses.
A recognized thought leader, she has spoken at global industry forums, including the COP 27 Sustainability Conference, where she shared insights on digital transformation, incentive program strategies, and sustainable practices in retail and e-commerce.
With a Master’s Degree in Fashion Buying from Istituto Marangoni in Milan, Mona combines deep industry knowledge with a passion for innovation, making her a driving force in the evolution of retail, e-commerce, and incentive marketing.
The Art of Blending Authenticity and Creativity
Retail Buying techniques
We develop expert retail buying skills, with an emphasis on customer satisfaction.
Retail operations management
This course helps you develop an understanding of the international retail industry by analyzing consumer behavior in varying market levels and comparing the performance of different retail points of sale.
Fashion business management
Learn about the main perspectives in fashion business with a strategic and market-oriented focus. Gain a solid understanding of fashion marketing and modern communication techniques.
Visual merchandising
Develop an understanding of a profitable range and learn the importance of the point-of-sales (POS) online and offline as a way of communicating and evaluating the effectiveness of different visual merchandising strategies.
Merchandise planning and stock management
Learn and develop the skills for predicting market trends and consumer needs. Develop an understanding of measuring profitability, compliance with budgets, and cost control systems.
Fashion & Media (traditional and digital)
Discover how to determine the best strategy for brand positioning and storytelling to define a digital or traditional marketing plan.
Featured Courses
Individuals fashion & beauty crash course
If you are interested, working, or owning a retail business in fashion or beauty, this course is a great developing tool for your career advancement in the retail industry. Introducing top notch retail training and facilitation while upgrading junior and executive retail professionals.
The key to unlocking the hearts and wallets of your target audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Blog & Article
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.